---
title: "Structured data for search engines"
description: "Turn structured data (JSON-LD) on or off for your store pages, and check what Google can read from them."
product: "Shoppy Store Locator"
section: "Your online store"
url: https://help.shoppyconnect.com/store-locator/online-store/structured-data
markdown_url: https://help.shoppyconnect.com/store-locator/online-store/structured-data.md
last_updated: 2026-11-05
tags: ["structured data", "json-ld", "seo", "google", "search engines", "marketing", "local business", "rich results"]
---

# Structured data for search engines

> Turn structured data (JSON-LD) on or off for your store pages, and check what Google can read from them.

Structured data is hidden information on a web page that describes it in a format search engines understand. For a store, that can include its name, address, opening hours, and phone number. Google may use it to show store details in search results.

Shoppy Store Locator's structured data setting is on the **Marketing** page. It's off until you turn it on.

## Turn structured data on or off

1. Go to **Marketing** in the app menu.
2. Under **JSON-LD for store pages**, click **Turn on**.

![The Marketing page, with the Structured data (JSON-LD) section, the JSON-LD for store pages card set to Off, and the Turn on button](https://help.shoppyconnect.com/_astro/01-marketing.DLX2Ztzw_32b9x.webp)

The badge changes to **On**. To turn it off again, click **Turn off**.

Structured data is added to [store pages](https://help.shoppyconnect.com/store-locator/online-store/store-pages.md), so create store pages for your stores first.

## Check what Google can read

At the moment, turning this on doesn't always add your store's details to its store page. Check each store page with Google's test before you rely on it:

1. Open a store page on your online store and copy its address.
2. Go to Google's [Rich Results Test](https://search.google.com/test/rich-results).
3. Paste the address and click **Test URL**.
4. Look for **Local business** in the results, and check that the store's name, address, and opening hours are correct.

If the test doesn't find your store's details, contact us at [help@shoppycommerce.com.au](mailto:help@shoppycommerce.com.au) with the store page address.

## Other ways to help customers find your stores in Google

- **Google Business Profile**: keep a Business Profile for each store. It's what Google shows in Maps and local search. You can import and sync hours with Shoppy Store Locator. See [Google Business Profile](https://help.shoppyconnect.com/store-locator/importing-and-syncing/google-business-profile.md).
- **Store pages**: publish a page for each store, with a full description and correct trading hours. See [Store pages](https://help.shoppyconnect.com/store-locator/online-store/store-pages.md).
- **Links**: link to your store locator page and store pages from your menus, so search engines can find them.

Google decides what to show in search results. Structured data helps Google understand your pages, but doesn't guarantee that store details will appear.

## Related guides

- [Store pages](https://help.shoppyconnect.com/store-locator/online-store/store-pages.md)
- [Google Business Profile](https://help.shoppyconnect.com/store-locator/importing-and-syncing/google-business-profile.md)