---
title: "Google Business Profile"
description: "Connect your Google account, import your Google Business Profile locations, link existing stores, and keep trading hours in sync with Google."
product: "Shoppy Store Locator"
section: "Importing and syncing"
url: https://help.shoppyconnect.com/store-locator/importing-and-syncing/google-business-profile
markdown_url: https://help.shoppyconnect.com/store-locator/importing-and-syncing/google-business-profile.md
last_updated: 2026-11-05
tags: ["google", "google my business", "google business profile", "import", "sync", "trading hours", "link stores"]
---

# Google Business Profile

> Connect your Google account, import your Google Business Profile locations, link existing stores, and keep trading hours in sync with Google.

If you manage your stores on Google Business Profile (formerly Google My Business), you can import them into Shoppy Store Locator and keep their trading hours in sync, so customers see the same hours on Google and on your store locator.

This guide covers:

1. [Connect your Google account](#connect-your-google-account)
2. [Import your Google locations](#import-your-google-locations)
3. [Link stores you already have](#link-stores-you-already-have)
4. [Keep trading hours in sync](#keep-trading-hours-in-sync)
5. [Disconnect Google](#disconnect-google)

## Connect your Google account

1. Go to **Google My Business** in the app menu. You can also click **Import** › **From Google My Business** on the **Stores** page.
2. Click **Connect**.
3. Sign in with the Google account that manages your Business Profile, and allow access.

When it's connected, the **Google account** card shows **Connected** and your email address. **Connected to Google My Business** also appears at the top of the **Stores** page.

![The Google My Business page, with the connected Google account, Automatic updates from Google, Pull from Google and Push to Google buttons, the Locations in Google list with Find matches, and the Google Sheets card](https://help.shoppyconnect.com/_astro/01-google-my-business.C5_vs_2z_Z1nBD8J.webp)

## Import your Google locations

**Locations in Google** lists every location in your Google account. **In Store Locator** shows whether each one is already **Linked** to a store.

1. Tick the locations you want to add.
2. Click **Import as new store**.

Each location becomes a store with its name, address, phone number, pin, trading hours, and special hours from Google. It's linked to Google straight away.

Only import locations that aren't in Shoppy Store Locator yet. Importing a location you already have creates a duplicate. Link those stores instead.

## Link stores you already have

If you already added your stores, for example from a CSV file, link them to their Google locations instead of importing them again.

1. Click **Find matches**.
2. The app suggests a Google location for each store it can match. For each store, check the suggestion, or pick the right location under **Google Business Profile**. Choose **Not linked** to leave a store unlinked.
3. Use the search, or the **All**, **Not linked**, and **Linked** filters, to work through a long list.
4. Click **Link** to save.

![The Link stores to Google Business Profile dialog, with a list of stores, each with a Google Business Profile dropdown set to Not linked, a search field, and All, Not linked, and Linked filters](https://help.shoppyconnect.com/_astro/02-link-stores.BBmTjGVa_9VLF4.webp)

You can also link stores from the **Stores** page: tick them and click **Connect with Google**, up to 50 stores at a time.

Linked stores show **Linked to Google** on the **Stores** page, and **Linked to Google Business Profile** when you open them.

## Keep trading hours in sync

Once stores are linked, their **trading hours** and **special hours** can sync between Google and Shoppy Store Locator. Other details, such as the name, address, and phone number, aren't synced after the import.

### Automatic updates from Google

Click **Turn on** under **Automatic updates from Google**. Every few hours, the app pulls changes to trading hours and special hours from Google into your linked stores. It's off until you turn it on.

Turn it on if Google is where your team usually updates hours.

### Sync manually

- **Pull from Google**: copies the latest hours from Google into your linked stores now.
- **Push to Google**: sends your linked stores' hours from Shoppy Store Locator to Google now.

To push only some stores, tick them on the **Stores** page and click **Sync with Google**, up to 50 stores at a time.

When you change a linked store's hours in the app, including with [Bulk edit hours](https://help.shoppyconnect.com/store-locator/managing-stores/trading-hours-and-special-dates.md#update-hours-for-many-stores), the new hours are sent to Google automatically.

Google can take up to 72 hours to review changes before they show on Google.

### Choose where you edit hours

If automatic updates are on, edit hours in one place, preferably Google. Otherwise a change pulled from Google can replace a change you made in the app.

## Disconnect Google

Click **Disconnect** on the **Google account** card, then confirm. Automatic updates stop. Your stores stay as they are, and imported stores aren't deleted.

## Troubleshooting

| Problem                                       | What to try                                                                                                                |
| --------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------- |
| **Couldn't load your Google locations**       | Try again in a few minutes. If it keeps happening, disconnect and connect your Google account again.                       |
| **No locations are listed**                   | Check you signed in with the Google account that manages your Business Profile, not a personal account.                    |
| **Some locations are not connected**          | **Sync with Google** only works for linked stores. Link the stores first with **Find matches** or **Connect with Google**. |
| **Hours changed in the app aren't on Google** | Google can take up to 72 hours to review changes.                                                                          |

## Related guides

- [Google Sheets](https://help.shoppyconnect.com/store-locator/importing-and-syncing/google-sheets.md)
- [Trading hours and special dates](https://help.shoppyconnect.com/store-locator/managing-stores/trading-hours-and-special-dates.md)
- [Update many stores at once](https://help.shoppyconnect.com/store-locator/managing-stores/bulk-actions.md)
