---
title: "Posts"
description: "Write news, announcements, and blog posts that appear on your store pages, and keep them up to date."
product: "ShoppyConnect"
section: "Posts"
url: https://help.shoppyconnect.com/shoppyconnect/posts/posts
markdown_url: https://help.shoppyconnect.com/shoppyconnect/posts/posts.md
last_updated: 2026-11-05
tags: ["posts", "news", "announcements", "blog", "store pages", "featured"]
---

# Posts

> Write news, announcements, and blog posts that appear on your store pages, and keep them up to date.

Posts let you tell customers what's happening at your stores, such as a new store opening, holiday trading hours, or a promotion. Posts appear on every store page in your store locator, so you only need to write them once.

## Types of post

| Type             | Use it for                                                                 |
| ---------------- | -------------------------------------------------------------------------- |
| **News**         | Store updates, such as a new opening or a refit.                           |
| **Announcement** | Short, time-sensitive notices, such as holiday trading hours or a closure. |
| **Blog Post**    | Longer articles, such as product guides, tips, or stories.                 |

## The Posts page

Click **Posts** in the sidebar to see all of your posts.

![The Posts page with no posts yet, showing Announce trading hours, Share store news, and Write a blog post](https://help.shoppyconnect.com/_astro/01-posts-empty.CYqtQIiz_65rKg.webp)

If you haven't written any posts yet, the page suggests three ways to start:

- **Announce trading hours** starts an **Announcement**.
- **Share store news** starts a **News** post.
- **Write a blog post** starts a **Blog Post**.

Once you have posts, you can filter the list to see your **Published** posts, **Drafts**, or **Featured** posts, and sort it. Click a post to edit it.

## Write a post

1. On the **Posts** page, click **Add post**, or one of the suggestions.
2. Choose the **Type**: **News**, **Announcement**, or **Blog Post**.
3. Enter a **Title**.
4. Write a short **Excerpt**: one or two sentences that sum up the post. It's shown where there isn't room for the whole post.
5. Write the **Content**. You can format it with headings, bold text, lists, and links.
6. Under **Image**, click **Add image** to add a picture to the post.
7. Under **Status**, choose:
   - **Draft** to save the post without showing it to customers.
   - **Published** to show it on your store pages.
8. Switch on **Featured** to highlight the post.
9. Click **Save**.

![The Create post form, with Type, Title, Excerpt, Content, Status, Featured, and Image](https://help.shoppyconnect.com/_astro/02-create-post.B3PgbYoo_Z1U4Jl5.webp)

Click **Discard** to leave without saving.

## Draft and published posts

A post only appears on your store pages when its **Status** is **Published**. Use **Draft** while you're still writing, or when you want someone else to check it first.

To take a post down, open it, change its **Status** to **Draft**, and click **Save**.

## Featured posts

Switch on **Featured** for your most important posts, such as a current promotion or holiday hours, so they stand out. Switch it off again when the post is no longer current.

## Tips

- Keep titles short and clear, for example "Open late every Thursday in December".
- Always fill in the **Excerpt**. It's often the only part customers read.
- Add an image. Posts with a picture get more attention.
- Use an **Announcement** for holiday hours, and also add the hours as [special dates](https://help.shoppyconnect.com/shoppyconnect/stores/managing-stores.md#trading-hours-and-special-dates), so Google and your store pages show the right hours.
- Review your posts every month, and unpublish any that are out of date.

## Related

- [Managing stores, trading hours, and store pages](https://help.shoppyconnect.com/shoppyconnect/stores/managing-stores.md)
- [Getting started with Shoppy Connect](https://help.shoppyconnect.com/shoppyconnect/getting-started/getting-started.md)