--- title: "Google Business Profile" description: "Connect your Google Business Profile, import or match your locations, and keep your listings on Google Search and Maps in sync." product: "ShoppyConnect" section: "Channels" url: https://help.shoppyconnect.com/shoppyconnect/channels/google-business-profile markdown_url: https://help.shoppyconnect.com/shoppyconnect/channels/google-business-profile.md last_updated: 2026-11-05 tags: ["google", "google business profile", "google my business", "sync", "reviews"] --- # Google Business Profile > Connect your Google Business Profile, import or match your locations, and keep your listings on Google Search and Maps in sync. Your Google Business Profile is often the first thing customers see when they search for you: your address, phone number, opening hours, and reviews on Google Search and Google Maps. Shoppy Connect keeps those listings in sync with your stores, so you can manage all of your locations from one place instead of editing each one in Google. In Shoppy Connect, Google Business Profile appears under its former name, **Google My Business**. ## Before you start You need: - The **Google My Business** channel connected. Go to **Channels**, find **Google My Business**, and click **Connect**. Sign in with the Google account that manages your business listings. - Access to the Google account that owns or manages your Business Profile locations. See [Channel sync](https://help.shoppyconnect.com/shoppyconnect/channels/channel-sync.md) for more about connecting channels. ## The Google menu Everything to do with Google locations starts from the **Google** menu on the **Stores** page. ![The Google menu on the Stores page, with Find Google Matches, Google My Business, Google Spreadsheets, and Sync with Google](https://help.shoppyconnect.com/_astro/01-google-menu.CM6AMzSn_1UqsY0.webp) | Option | Use it to | | ----------------------- | ------------------------------------------------------------------------- | | **Find Google Matches** | Link stores you already have in Shoppy Connect to their Google listings. | | **Google My Business** | Import locations from your Google Business Profile as new stores. | | **Google Spreadsheets** | Work with your stores in a Google Sheet. | | **Sync with Google** | Start a sync with Google straight away, without waiting for the schedule. | ## Import your Google locations If your locations are already on Google but not yet in Shoppy Connect, import them instead of typing them again. 1. On the **Stores** page, click **Google** › **Google My Business**. 2. Click **Select account** and choose the Google account that manages your locations. ![Choosing a Google account on the Import from Google my Business page](https://help.shoppyconnect.com/_astro/02-import-select-account.BDrVZVuW_Z2vfWCo.webp) 3. Your Google locations are listed with their name and address. Tick the locations you want to import. ![The list of Google locations for the selected account, each with a checkbox](https://help.shoppyconnect.com/_astro/03-import-locations.B4E-775S_MFuOc.webp) 4. Click **Import**. The imported locations appear in your **Stores** list, already linked to Google. ## Match existing stores to Google If you already have stores in Shoppy Connect and listings on Google, link each store to its listing so Shoppy Connect knows which one to keep up to date. 1. On the **Stores** page, click **Google** › **Find Google Matches**. 2. The bar at the top shows how many of your stores are already matched. 3. For each store, search for its Google listing in the **Google Store** column and choose it. Click **Suggest all** to let Shoppy Connect suggest a match for every store. 4. Check the matches, then click **Save**. ![The Find Google Matches dialog, showing one of three stores matched and search boxes for the others](https://help.shoppyconnect.com/_astro/04-find-google-matches.CNBv4_xX_ZtFzwY.webp) A matched store shows a **Matched** badge. To unlink a store, click **Clear** next to it, then click **Save**. Click **Discard** to close without changing anything. A store linked to Google shows a **Google my Business** badge in the **Status** column of the Stores list. ## Sync settings Choose how and when Shoppy Connect syncs with Google under **Settings** › **Google**. ![Google Integration settings, with Sync Settings, Sync Failure Emails, and the Google Sync job schedule](https://help.shoppyconnect.com/_astro/05-google-settings.CxWPI34d_Z2qajAH.webp) ### Sync direction **Sync Settings** decides which side is the source of truth: - **Pull**: Shoppy Connect takes the latest details from Google and updates your stores. - **Push**: Shoppy Connect sends your store details to Google and updates your listings. Choose **Push** if your team manages store details in Shoppy Connect. Choose **Pull** if your team still edits listings directly in Google and you want Shoppy Connect to follow them. Click **Save** after changing it. ### Sync failure emails Add the email addresses that should be told when locations stop syncing with Google, then click **Save**. If you leave this empty, failures are shown only as a notification in the dashboard. ### Sync schedule Under **Google Sync**, pick how often the sync runs from **Job Schedule**: - **Daily at midnight** - **Every 7 days** - **Every 30 days** Click **Save** to start the schedule. The schedule runs on UTC time, so "midnight" means midnight UTC, not your local time. To stop automatic syncing, click **Unschedule Job**. You can still sync any time from **Google** › **Sync with Google** on the Stores page. ## Google Sheets **Google** › **Google Spreadsheets** connects your stores to a Google Sheet. If you don't have one yet, click **Create** to make a new spreadsheet. ![The Google Sheet page with no spreadsheet yet, and the Create button](https://help.shoppyconnect.com/_astro/06-google-sheet.BaZMJVHF_lR0fM.webp) ## Google reviews Open a store and go to its **Reviews** tab to see the Google reviews for that location. ![A store's Reviews tab, showing the Google Reviews card](https://help.shoppyconnect.com/_astro/07-google-reviews.99tiqplZ_ZoCsUs.webp) Reviews appear only for stores that are matched to a Google listing. If you see **No google reviews found**, check that the store is matched, using **Find Google Matches**. ## Tips - Match every store to Google before you switch on **Push**, so no listing is left out. - Decide on one place where your team edits store details, and set **Sync Settings** to match. Editing the same details in both places can overwrite changes. - Use [special dates](https://help.shoppyconnect.com/shoppyconnect/stores/managing-stores.md#trading-hours-and-special-dates) for public holidays. Google shows holiday hours to customers, and a missing one is a common cause of wasted trips. - Add at least one address to **Sync Failure Emails**, so problems aren't missed when nobody is logged in. ## Troubleshooting **My Google locations don't appear when I import.** Make sure you chose the right account under **Select account**. The list only shows locations that Google account can manage. **A store's details aren't changing on Google.** Check that the store has a **Google my Business** badge in the Stores list, that **Sync Settings** is set to **Push**, and that a **Job Schedule** is saved. To send changes now, use **Google** › **Sync with Google**. **Google keeps overwriting my changes.** **Sync Settings** is probably set to **Pull**, so Google is the source of truth. Switch it to **Push** if you want Shoppy Connect to be the source of truth. ## Related - [Channel sync](https://help.shoppyconnect.com/shoppyconnect/channels/channel-sync.md) - [Managing stores, trading hours, and store pages](https://help.shoppyconnect.com/shoppyconnect/stores/managing-stores.md)